pr professionals posses a very unique skill set. we’re creative, we’re organized, we’re great writers and communicators, and we have exceptional attention to detail, but the one skill that separates us from the rest is the ability to embrace the hustle.
when you have 100 things thrown at you at once, the ability to multi task is essential, and a flexible attitude important. Learning to embrace the hustle will help you get ahead when faced with insurmountable challenges. the below tips will help you to be resourceful, think smart, embrace the hustle and get shit done.
write daily to-do lists
write a to-do list at the end of each day, this helps you start your day with clarity. sort tasks by client, and highlight anything time sensitive so nothing ever, ever gets missed. plus, there’s nothing more satisfying than ticking a task off a to-do list.
learn to love post-its
post-its, in every color, everywhere, all day, everyday. on your computer and in your notebook, these sticky little squares will help you keep your work life in order. color code your notes and keep a pad on hand at all times.
not all tasks are created equal. tackle anything time sensitive first, be strategic with your energy and keep track of how much time you’re spending on a task. occasionally, a small and menial task will start to take up an incredible amount of time. remember to regularly check back on your to-do list to make sure you’re on track, decide which tasks are the most important and which can be saved for a break in the action.
communication is key
in pr it’s important to be proactive rather than reactive. sure, you may not be able to get everyone what they want when they want it, but acknowledge that you’ve received their note and let them know that you will get back to them. be realistic about timing on deliverables and never leave anyone hanging.
remember, it’s pr, not er
your work will never be done, regardless of how much you have on your plate. take into perspective what’s really important and remember to stop and breathe – you got this!