’tis the season of black friday deals, flash sales and crowded malls, but to the pr girl it can mean only one thing: gift guide season is upon us. this crucial time from november (let’s face it the holidays begin right after the last piece of halloween candy is eaten) to december, is all important for brands looking to amp up their e-commerce game. here are a few simple tips and tricks to knocking their stockings off:
keep to the deadlines
it may feel strange to be thinking about the holidays in july, but in the bizarre world of pr you have to train your brain to think many months ahead. by the time fall rolls around, holiday issues have closed and there’s no turning back. put the bug in long lead editors’ ears about what your brands have in the cue for holiday by the end of summer to get the conversation started. remember, in this case it’s never too early to reach out!
utilize your contacts
even if your close contacts don’t cover the guides, they will be happy to put you in the direction of those that are. with some outlets running a guide a day for the next month, there are no shortage of writers looking for great suggestions to fit their next wild and wacky category. start by shooting them a brief note, sans pitching, because it never hurts to ask!
know your audience
all it takes is a little research to nail it. take a quick scan of the web and your ideal outlets for placement. jot down notes on the gifting categories, price points, and dates that the guides went live in years past. this is all ammo for you to craft the perfect pitch that is relevant and on time – a win for all!